Diana joined the leadership team at Corner Bakery Cafe in 2006, taking an active role in shaping brand strategy for what she describes as the “ultimate neighborhood gathering spot”. She makes it a priority to discover the needs and preferences of every neighborhood, offering a consistent experience and an ingredient-inspired menu while creating a feel that fits the personality of the neighborhood. This philosophy has proved effective and is a large part of Corner Bakery’s franchising program, where the goal is to capitalize on the insights of franchise partners to create unique neighborhood cafes on corners everywhere.
Getting into the hearts and minds of the consumer has been the focus of Diana’s career from the beginning. She began her career in public relations and marketing with T.G.I. Friday’s and later joined Brinker International as Vice President of Marketing for its Mexican Concepts Division and Romano’s Macaroni Grill. In 2003, Diana formed her own brand strategy firm, working with brands from all segments of the restaurant industry.