Wendy’s has a gluten-free menu. Dunkin’ Donuts offers kosher meals at dozens of eateries. Chipotle Mexican Grill is letting customers know that it uses bacon in preparing its pinto beans.
Americans are craving more information about the food they are served, and fast-food companies, as well as casual restaurants, are increasingly obliging, many going well beyond legally mandated calorie counts.
They are updating their signs and menus for diet-conscious customers, and they also are highlighting potential problems for those with food allergies or other dietary restrictions.
Although responding to demand, quick-service restaurants also see that providing the additional information can help them stand out in the highly competitive marketplace.
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