Rubio’s Fresh Mexican Grill is a lot of things: a $4-a-taco chain that wants to explore premium ingredients. A San Diego-born business eyeing the international market. A onetime maker of a cheeseburger-taco that’s now all about sustainable seafood and healthful salads.
What it’s not? A fast food business.
Among Rubio’s recent moves: An expanding catering business, a partnership with a craft beer brewery, a new line of “fruit waters” that are more healthful than aguas frescas, new biodegradable plates and eco-friendly packaging.
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