Smashburger, a nationally acclaimed industry-leading “better burger” restaurant, will sizzle into Brooklyn in 2011. Smashburger has partnered with 25/20 Management to introduce Smashburger’s “burger magic” to the borough.
Smashburger’s expansion into Brooklyn is part of a larger strategy of growth targeting New York City. The restaurant has franchise agreements to open 20 stores in Long Island and continues to seek partners to lead development throughout the five boroughs.
25/20 Management will open three units in Brooklyn, all of which will feature menu items created to appeal to local flavor preferences and culinary traditions. Jim Denburg, Managing Member of 25/20 Management has more than 18 years of successful franchise restaurant experience. He is a former Domino’s franchisee and has been recognized for his consistently high sales and awarded the Gold Franny award for operational excellence seven times.
“Brooklynites are ready for a ‘better burger’ from a new, modern brand like Smashburger,” says Jim Denburg Managing Member of 25/20 Management. “Smashburger’s product and business model make it a great choice for 25/20 Management.”
“Jim Denburg has experiencing developing markets both domestically and internationally,” says Smashburger Chairman and CEO David Prokupek. “His experience and familiarity with the Brooklyn market will ensure a successful launch of brand in the New York City market.”
Smashburger’s “better burgers”, made with 100-percent Certified Angus Beef, are cooked to order in satisfying recipes and can be customized with an array of artisan buns, flavorful cheeses, the freshest produce, and top-quality condiments. In addition to great-tasting burgers, Smashburger offers crispy and grilled Smashchicken sandwiches and a fresh variety of Smashsalads. Diners can enhance their meal with any of Smashburger’s wide offering of signature sides like rosemary and garlic-seasoned Smashfries, Veggie Frites, haystack onions and Fried Pickles. Guests can quench their thirst with local beer, wine, Häagen-Dazs shakes, and root-beer floats.