From the tallest dog to the largest cheesecake, SONIC, America’s Drive-in is sharing some of the world’s craziest record-breaking feats this November with its consumers. In partnership with Creative Consumer Concepts and Guinness World Records, SONIC is launching the SONIC Edition: Guinness World Records book collection as part of a Wacky Pack Kids’ Meal.
The collection includes four books: Wacky Records, Transportation and Travel, Amazing Animals and Sports. The books are not only fun and share crazy accomplishments; they promote literacy and parent-child interaction.
“SONIC’s Wacky Packs stand out because they are educational and encourage a special time for parents and children to interact and share knowledge,” said Danielle Vona, chief marketing officer for SONIC. “The SONIC Edition: Guinness World Records collection shares some amazing facts and record-breaking achievements that will be of interest to both kids and adults.”
The new campaign, which is timed in conjunction with Guinness World Records Day, a celebration which includes global simultaneous record breaking on November 18, 2010, focuses on educating consumers with fun and wacky achievements.
“As the authority on record-breaking achievement, Guinness World Records is about showcasing amazing feats and facts from around the globe,” said Jennifer Gilmour, licensing manager-North America for Guinness World Records. “But we take pride in highlighting the ordinary everyday people who do extraordinary exceptional feats each day!”
SONIC’s Wacky Pack Kids’ Meals offer balanced menu alternatives for children including Apple Slices with fat-free caramel dipping sauce, Fresh Bananas and 1% lowfat regular or chocolate Milk. These menu items are the perfect side dish and drink to accompany an entrée such as all white meat chicken strips or a corn dog. Each kids’ meal comes complete with a Guinness World Records book. SONIC Edition: Guinness World Records books are available throughout November, while supplies last and at participating SONIC Drive-Ins. Parents and children can log on to www.mywackypack.com for engaging games online.
SONIC, America’s Drive-In (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation’s largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant – more than 168,000 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at www.sonicdrivein.com. Through Limeades for Learning?, SONIC and its franchise partners have donated more than $1.3 million dollars to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com to learn more about SONIC’s commitment to education.