New Orleans, LA (RestaurantNews.com) The Hinson Group, Inc. is pleased to announce the launch of ChefsMove.Org. The team was tapped to worked with Chefs Move! to create their brand and identity, and ultimately the Chefs Move! website. States Hinson, “We were honored to lend our time and expertise to this project. Many of our clients are restaurants so for us, it’s important to support opportunity for future Chefs.”
Chefs Move! is a scholarship aimed at providing minorities in the New Orleans area with culinary scholarships. Established by television personality and chef John Besh, along with Jessica Bride and Nick Mayor, the scholarship includes full tuition to attend a nine-month career program at The French Culinary Institute (FCI) in New York City, an eight-week paid internship at a John Besh restaurant and, most importantly, guidance and mentoring from Chef John Besh as they go through this advancement in their lives.
Chef John Besh grew up in Southern Louisiana and has set the benchmark for fine dining in New Orleans with his seven acclaimed restaurants. His entrepreneurial projects include the creation of Besh Restaurant Group Catering; the launch of a line of gourmet products; and the publication of his first cookbook, My New Orleans (Andrews McMeel Publishing, October 2009.) A former US Marine, Besh partnered with Baton Rouge-based emergency reconstruction specialists Arkel International, for which he creates high quality ready-to-eat meals for distribution to thousands of emergency response teams. His sense of culinary and cultural stewardship and responsibility led him to create the John Besh Foundation in 2010.
About The Hinson Group:
Headquartered in New Orleans, Louisiana, The Hinson Group, Inc. is an award-winning, full service marketing, advertising, strategic branding and consulting firm with a reputation for building equity for our client’s brands.
Our specialized areas of expertise include hospitality, retail, consumer goods and not-for-profit. Current clients represent over 340 restaurants, retail outlets and non-profit organizations nationwide.