Many big fast-food chains have tried to create successful Facebook or Twitter marketing campaigns – and flubbed it. Burger King chose an unfortunate Twitter hashtag in a recent attempt to publicize its new lower-fat Satisfries, and McDonald’s got rude responses to Twitter campaigns instead of customer love.
But Wendy’s has scored a Facebook and Twitter hit with a campaign that leverages the one factor that reliably gets social media users to laugh with you rather than at you: Unbelievably dumb stuff that’s blow-milk-out-your-nose funny.
For the roll-out of its new Pretzel Pub Chicken sandwich, Wendy’s has created a campaign so hilariously bad that it simply must be talked about.