Wingstop is flying high in Miami. Due to the popularity of its stores in the South Florida area, Wingstop has launched an expansion campaign designed to add 20 additional locations over the next several years. And the chain is offering incentives to help new franchisees join the Wingstop system.
The expansion effort begins with an open house Feb. 16-17 where franchise prospects will have an opportunity to learn about Wingstop’s plans and meet one-on-one with company executives.
Wingstop currently has 11 franchised owned and operated locations throughout Miami-Fort Lauderdale, and, based on the success of those stores, believes the area is ready for more. The company is currently offering a franchise incentive campaign designed to offer qualified franchise candidates an introductory franchise fee and royalty fee.
“Our South Florida restaurants have a very loyal fan following with a lot of potential for expansion,” said David Vernon, vice president of franchise sales for Wingstop. “That, coupled with the simple operating platform of cooked-to-order wings and fresh-cut fries makes Wingstop an ideal concept for entrepreneurs and multi-unit operators.”
With a sole focus on cooked-to-order chicken wings, the Texas-based company was founded in 1994 and began franchising in 1997. Today Wingstop has more than 475 stores open nationwide and in Mexico with a menu that continues to keep the emphasis on traditional and boneless wings sauced and tossed in nine proprietary flavors including Original Hot, Lemon Pepper and Garlic Parmesan, and side dishes like fresh-cut, seasoned fries.
Wingstop was recently recognized by Technomic as one of the 10 fastest-growing concepts in the U.S., ranked #71 on the 2011 Entrepreneur Magazine Franchise 500 and #48 on the 2011 AllBusiness AllStar list.
Event registration: To schedule a one-on-one meeting with a Wingstop executive, please contact Steve Sweetman at ssweetman@wingstop.com, 919-870-7860 or visit www.wingstopfranchise.com.