Forget your grandmother’s lumpy, boring oatmeal.
Maple-flavored oatmeal jazzed up with diced red and green apples, a mix of raisins and cranberries and cream will be available at McDonald’s 14,000 restaurants nationwide by the end of this week. The product, served in a small cardboard cup, will cost $1.99.
McDonald’s Corp., which will back its rollout with a massive national advertising blitz starting Jan. 3, is the latest chain to jump on the oatmeal craze. But the move by the Oak Brook, Ill., hamburger chain is expected to trigger a slew of imitators, experts say.
