October celebration features rollout of nationwide Club Krystal program, sweet new menu items, a chance to win free Krystal for a year and the return of limited-time fall favorites
Atlanta, GA (RestaurantNews.com) Krystal is turning 93 this October and invites guests to celebrate with the nationwide launch of its Club Krystal loyalty program, birthday-inspired menu items and a high-stakes eating contest. The new loyalty program expands the brand’s digital experience, giving fans across the country the chance to earn points, redeem rewards and enjoy exclusive deals.
Club Krystal: Loyalty Made Delicious
The nationwide rollout enables Krystal fans to:
- Earn points with every qualifying purchase of food or non-alcoholic beverages
- Track rewards and progress in the Krystal app
- Redeem discounts starting at 500 points
- Unlock exclusive offers like a birthday reward and early access to promotions
- Access convenience features like store locator and referral rewards
Guests can sign up for Club Krystal through the app or on the web at Krystal.com/rewards. Upon signing up, guests will receive a welcome reward, $3 off their next $12 order.
Birthday Month Treats
Krystal is also celebrating its 93rd year, a remarkable legacy of serving up iconic, crave-worthy bites to generations of fans, with sweet and festive menu items:
- Birthday Cake Shake – A birthday cake-flavored shake loaded with rainbow sprinkles for a fun and festive treat, available in small and medium sizes
- Birthday Cake Glaze Bombs – Classic glaze bombs get a festive twist with colorful rainbow sprinkles for a sweet, fun-packed bite, available in 4-count and 10-count packs at the same price as traditional Glaze Bombs
Krystal Slider Showdown
On Friday, Oct. 24, Krystal’s actual birthday, two restaurants will host the Krystal Slider Showdown eating contest from 10 a.m. to noon: 6405 Jonesboro Road in Morrow, Georgia, and 4868 Hixson Pike in Hixson, Tennessee. Participants can register online at https://krystal.texttaponit.com/preview/bigbiteshowdown. All contestants will receive a commemorative T-shirt and gift bag, while winners in each city will score the grand prize: free Krystal for a year and a Slider Gold Medal. The event will also feature a prize wheel with giveaways for participants and attendees.
“Turning 93 is a rare milestone in this industry, and we wanted to celebrate it the Krystal way – with big flavors, fun experiences and rewards for our guests,” said Kristen Hohl, EVP of Marketing for SPB Hospitality, Krystal’s parent brand. “The launch of Club Krystal makes this birthday especially meaningful, giving fans a new way to connect with the brand while enjoying limited-time treats like the Birthday Cake Shake and Glaze Bombs.”
Fall Flavors Return
October also marks the return of seasonal favorites, like Krystal’s cooked-to-order Sausage Gravy breakfast lineup and popular Chili in a bowl:
- Sausage Gravy Biscuit – A warm, flaky buttermilk biscuit smothered in rich, savory white sausage gravy
- Sausage Gravy Tater Scrambler – Crispy tots layered with scrambled eggs, melted American cheese, a savory sausage patty and smothered in sausage gravy
- Sausage Gravy Biscuit Scrambler – A flaky buttermilk biscuit stacked with scrambled eggs, sausage and gravy for a Southern classic reimagined
- Hearty Beef-and-Bean Chili – Available in a 12 oz. bowl or as a combo upgrade for a cozy, comforting meal
Krystal’s birthday promotions run Sept. 29 through Nov. 2 at participating locations, with fall menu items available for a limited time. Loyalty program benefits and rewards are available year-round through the Club Krystal app.
For more information or to find the nearest Krystal, visit Krystal.com.
© 2025 Krystal Restaurants LLC. All Rights Reserved.
About Krystal Restaurants LLC
Headquartered in Atlanta, Georgia, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but they’ve never been afraid to innovate. Krystal has expanded to 12 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through unique menu items offered at a great price. In 2025, QSR Magazine ranked Krystal among its Top 50 Contenders list, Technomic placed the brand on its Top 500 list, and USA Today’s 10Best named Krystal a runner-up for “Best Fast Food Breakfast” after placing in the top ten in 2024.
Contact:
Betsy DeMik
Champion
972-930-9933
bdemik@championmgt.com
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