TCBY, the leading frozen yogurt concept, recently announced its strategic expansion agreement in northern Colorado.
Salt Lake City (RestaurantNews.com) TCBY formed an agreement with Steve Lauer, owner of 15 Qdobas and six Subway restaurants, to open and/or franchise eight TCBY self-serve locations in northern Colorado by the end of 2013. Lauer will open his first two stores in Fort Collins by early November. This Colorado expansion represents significant growth in the state, adding to TCBY’s 15 current locations in Colorado and more than 380 locations nationwide.
“Because the state is strongly focused on health and active lifestyles, we see significant opportunities for franchise growth in Colorado,” said Tim Casey, CEO of TCBY. “TCBY’s commitment to quality and innovation paired with our new brand and self-serve platform further positions TCBY as the industry leader.”
“As a multi-unit franchisee with 25-plus years of experience, I believe TCBY has developed the right combination for continued growth and success,” said Steve Lauer, restaurant owner. “Not only has TCBY been innovative in launching its new brand, self-serve platform and yogurt classification, but TCBY always holds true to its long-standing reputation as a trusted brand unwavering in quality and taste.”
Each of the self-serve locations in northern Colorado will feature 16 flavors, including flavors within TCBY’s new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY continues to offer the most extensive product line, with all yogurt flavors low in fat, fat free or sugar free.
About TCBY
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line of any frozen yogurt company, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called “Super Fro-Yo,” the healthiest frozen yogurt product available in the market. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.