Lexington, KY (RestaurantNews.com) New marketing and hospitality programs launched in early April, combined with a recently revamped menu, expanded service and a new unit design, helped drive a nearly 11 percent same-store sales increase last month at Fazoli’s, America’s largest premium Italian quick-service restaurant.
The new marketing program spotlights recent changes that include the new look, new menu, table service, and real silverware and plates. In conjunction with the new campaign, Fazoli’s rolled out a new service and hospitality program. Both were launched in company markets.
“Guests are really responding to the improvements that we have made to every aspect of the Fazoli’s experience,” said Carl Howard, president and CEO. According to Howard, company-owned restaurants in April experienced 10.9 percent same-store sales growth, making it the best April comp store sales performance ever. This was Fazoli’s 21st straight month of comp store sales increases, making for its longest growth streak since 1999. It also was the third record set in the last five months.
Franchisees reported an April increase of 4.2 percent over 2011. The new marketing and hospitality programs are being phased in to franchised units and markets. “This was the best year-over-year April performance in the company’s history, and it sets up Fazoli’s for a great spring and summer,” Howard said.
An American family favorite for more than 20 years, Fazoli’s is a leading, next generation QSR franchise opportunity. With a premium menu of freshly prepared Italian entrees, Submarinos sandwiches and salads, a new service style featuring table service and a contemporary new restaurant design, Fazoli’s is well positioned for growth. Already America’s largest Italian quick-service chain with more than 220 restaurants, Fazoli’s is expanding in select markets throughout the country. Founded in Lexington, Ky. in 1988, Fazoli’s was acquired by Sun Capital Partners in 2006.
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