Fresh, feel-good franchise coming to the Atlanta area in fall 2025, continuing intentional growth through the Southeast
Madison Heights, MI (RestaurantNews.com) Beyond Juicery + Eatery, the fast-casual brand known for fresh, flavorful, better-for-you smoothies, wraps, bowls and salads, is preparing to celebrate a major milestone with the upcoming opening of its 50th location – and its first in Georgia – at 1927 Peachtree Road NE in Buckhead on Nov. 8.
Founded in 2005 and franchising since 2019, Beyond Juicery + Eatery has grown rapidly through intentional, values-driven expansion, connecting markets across Michigan, Ohio and Florida and making nutritious, flavorful food accessible without compromise. The Atlanta-area opening represents a key step in the brand’s broader Southeast growth strategy, bringing Beyond’s signature fresh and functional menu to one of the region’s most dynamic cities.
“Reaching 50 stores is an exciting milestone for Beyond Juicery + Eatery,” said Mijo Alanis, co-founder. “Atlanta is a city full of energetic, health-conscious people who care about both flavor and wellness. Bringing our menu to this community means offering food that fuels the day, tastes great and supports the people and causes at the center of our brand.”
The Buckhead location is owned and operated by local franchisee Ricky Burch and investor Ross Hare, who have committed to developing five Beyond Juicery + Eatery locations in the Atlanta area.
“Beyond Juicery + Eatery offers the perfect blend of convenience, flavor and better-for-you choices in a seamless experience that fits everyone’s lifestyle,” said Burch. “We see strong potential here and can’t wait to introduce Buckhead to what makes this brand so special.”
Beyond Juicery + Eatery is fueled by fresh ingredients, menu innovation and social impact, including its ongoing partnership with Rising Stars Academy, which creates employment opportunities in production, packaging and distribution for young adults with disabilities.
As the company accelerates development, Beyond Juicery + Eatery continues to seek franchise partners throughout the Southeast and Florida. The brand remains focused on sustainable, values-driven growth over rapid expansion alone.
“Growing thoughtfully is at the heart of our strategy,” added Alanis. “We want every store to feel like it belongs to the community it serves. As we work toward our next milestone – 100 stores – our goal remains the same: bring fresh, better-for-you food to more people while staying true to our values and delivering an experience that makes every guest feel good about what they eat.”
With award-winning smoothies, made-to-order juices and a wide variety of craveable menu items, Beyond Juicery + Eatery continues to lead with innovation, wellness and guest connection at its core. Each offering is carefully crafted to fuel the day and elevate the experience, whether grabbing a quick smoothie or building a better daily routine. The brand’s continued momentum recently earned it a spot on the 2025 Franchise Times Top 500 list, recognizing Beyond Juicery + Eatery among the fastest-growing and most successful franchises in the country.
For more information and a full list of Beyond Juicery + Eatery locations, visit BeyondJuiceryEatery.com or visit franchise.BeyondJuiceryEatery.com to explore franchising opportunities.
About Beyond Juicery + Eatery
Founded in 2005 in Birmingham, Michigan, Beyond Juicery + Eatery is a fast-casual concept committed to fresh, functional and flavorful dining. Established by Mijo Alanis and Pam Vivio, the brand emerged in response to a growing demand for healthier food options, offering smoothies, juices, wraps and salads made to order. With a strong emphasis on guest experience, menu innovation and wellness-driven offerings, Beyond Juicery + Eatery began franchising in 2018 and now operates nearly 50 locations, with additional restaurants in development across Michigan, Ohio, Florida and Georgia. The brand has been recognized by Franchise Times’ annual Top 500 list, QSR Magazine’s 40/40 List, Entrepreneur’s Top New & Emerging Franchises and Inc. 5000 ranking among the top-performing QSR concepts. For more information, visit BeyondJuiceryEatery.com, or follow the brand on Instagram, Facebook, or TikTok.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com