Dallas/Fort Worth, TX (RestaurantNews.com) Blue Mint Thai & Asian Cuisine®, an award-winning, veteran-owned restaurant brand headquartered in North Texas, announced the launch of its national franchise expansion in partnership with Franchise Marketing Systems (FMS), one of the country’s premier franchise development firms.
The brand has also been featured by American Veteran Franchises, recognizing Blue Mint Thai’s disciplined leadership, scalable systems, and mission-driven culture. Together, FMS and American Veteran Franchises project the brand’s growth to 51 franchise locations within five years, with a long-term outlook of 100+ locations nationwide over the next decade.
Veteran-Led Leadership Built for Scale
Blue Mint Thai is led by CEO and Owner Mike Wilson, a 20-year U.S. Air Force veteran, former Security Forces Commander, and retired law-enforcement detective. Mike Wilson has also been recently named Executive Pastor of a faith-based congregation. After acquiring the brand in late 2022 and assuming leadership in 2023, Wilson preserved the restaurant’s culinary roots while transforming it into a scalable franchise platform grounded in accountability, structure, and repeatable systems.
His background in military leadership, law enforcement, real estate investing, coaching, philanthropy, and financial education has shaped Blue Mint Thai into a modern, growth-ready brand designed for long-term success.
Authentic Cuisine Meets Modern QSR Performance
Founded in 2008 by a traditional Thai family, Blue Mint Thai is built on three generations of authentic Thai and Asian recipes. Today, the brand operates a fast-casual, Chipotle-style QSR model delivering high-quality cuisine in 7-10 minutes.
Strategic enhancements – including technology-driven ordering, streamlined operations, refreshed branding, and elevated in-store experiences – helped drive approximately $280,000 in annual sales growth, reaching over $1.1 million in revenue, validating the concept for national expansion.
Exclusive Texas Rangers Partnership
Blue Mint Thai has been voted #1 Asian Restaurant in Arlington, Mansfield, and Grand Prairie for four consecutive years. The brand is also the Official Asian Restaurant Partner of the Texas Rangers, with exclusive branding rights that extend to franchise partners – offering a rare professional sports affiliation in the restaurant franchising space.
This partnership was secured in large part through the leadership of Alisa Dodenhoff, Director of Business Operations, a U.S. Air Force Security Forces Master Sergeant and Mansfield’s 40 Under 40 honoree. Her operational expertise, relationship-building, and community leadership were instrumental in aligning the brand with the Texas Rangers organization.
Franchise Platform Designed for Long-Term Success
Developed in partnership with FMS, the Blue Mint Thai franchise system offers comprehensive operational, marketing, and training support; documented SOPs; and a values-driven culture centered on Integrity First, Extreme Accountability, Servant Leadership, and an Unconquerable Mindset.
The brand has already received a Letter of Intent for a Franchise in Frisco, Texas, and strong franchise interest from operators and investors across Texas and the U.S., with select territories now available.
About Blue Mint Thai®
Founded in Texas in 2008, Blue Mint Thai & Asian Cuisine® is a veteran-owned restaurant group blending authentic Thai and Asian recipes with disciplined systems, strategic partnerships – including exclusive Texas Rangers branding rights – and a mission-driven culture guided by the mantra “To Serve and Elevate Others.”
Learn more about Blue Mint Thai by visiting BlueMintRestaurant.com. Find out more information about this Thai and Asian quick service franchise by visiting BlueMintThaiFranchising.com.
Media Contacts:
Alisa Dodenhoff, Director of Business Operations
alisa@bluemintthai.com
949-468-6549
Michael Wilson, CEO and Owner
mike@bluemintthai.com