Brace for ICEE Conditions this Summer at Main Event

Brace for ICEE Conditions this Summer at Main Event

New partnership with ICEE brings America’s favorite frozen beverage to all 41 centers

Dallas, TX  (  Your summer plans just got way cooler thanks to Main Event Entertainment’s new partnership with ICEE.

The nation’s fastest-growing family entertainment center, featuring bowling, laser tag and state-of-the-art games, is continuing to prove its commitment to offer the most FUN you can have under one roof with the system-wide launch of America’s flavorite frozen beverage – ICEE.

Beginning today, guests will have the opportunity to escape the summer heat in the coolest way possible. All 41 Main Event centers are now offering a premier lineup of the most popular ICEE flavors, including: Cherry, Blue Raspberry and Sour Grape.

“We are extremely excited to partner with ICEE and start serving these iconic beverages to our guests,” said Donna Ruch, Director of Brand Marketing at Main Event Entertainment. “ICEE drinks are the perfect way for guests of all ages to cool off while enjoying a variety of activities this summer. Guests can enjoy a regular ICEE for just $3.65 or a large for $3.95. Our summer launch of this product is perfect to ensure that kids can amp up their summer fun while out of school, and we know that ICEE will also be a guest favorite all year long.”

“The ICEE company is thrilled to have the opportunity to bring exciting new flavors and promotions to such a fun dining and entertainment channel,” said Natalie Peterson, Sr. Director of Marketing. “ICEE is a great fit for Main Event’s ‘Eat. Bowl. Play’ experience, and we have no doubt that this flavor lineup will be a hit.”

Each Main Event center features state-of-the-art bowling, multi-level laser tag, billiards and a games gallery featuring more than 100 of the latest interactive video games. And whether you’re looking for a chef-inspired casual dining experience – with delicious shareables like wings, loaded nachos, oven-baked artisan pizza and more in a full-service American-fare grill – or handcrafted cocktails in a high energy sports bar surrounded by big screen TVs, Main Event is a FUN place to hang out, watch the big game and challenge your friends to a game or two.

From hassle-free birthday parties to company team-building events to an evening out enjoying a great meal and some friendly competition, Main Event offers more ways to have fun than you can pack into one visit! For more information, visit

Brace for ICEE Conditions this Summer at Main Event

About Main Event Entertainment

Founded in 1998, Dallas-based Main Event Entertainment is rapidly growing, with 41 centers across the United States serving more than 20 million guests annually. Main Event offers the most FUN you can have under one roof, making it the perfect place for families, young adults and groups of all ages. For more information, including a complete photo gallery, visit Main Event: “Eat. Bowl. Play.” 

About The ICEE Company

The ICEE Company, is a leader and innovator in the frozen beverage industry, offering the most comprehensive frozen beverage package and service network in the beverage and foodservice categories. The company’s brand portfolio includes ICEE®, SLUSH PUPPiE®, ARCTIC BLAST®, Parrot-ice® fruit smoothies, THELMA’s® frozen lemonade, Nitro cold brew frozen coffee dispensed out of Twisted Chill® by ICEE machines, and frozen cocktails. Since its inception in 1967, ICEE has created over 150 flavors and serves over 500 million ICEE drinks each year. The ICEE Company is also a major service provider to the foodservice category through ICEE Managed Service. The ICEE Company is a subsidiary of J&J Snack Foods Corp. (NASDAQ-JJSF) and operates Service Centers throughout the United States, Mexico and Canada. For more information, please visit

Brooke Johnston
Champion Management