Fast-Growing Greek Chain Opens in the Bon Air Greenbrae Center
San Jose, CA (RestaurantNews.com) Nick the Greek, a West Coast-based chain serving up authentic Greek street food, is excited to announce the opening of its Greenbrae, California, restaurant. The new location is owned and operated by Peter Belesis and Adrian Ramirez, a business duo with more than 15 years of restaurant experience. The Greenbrae restaurant grows the brand’s presence in Marin County and expands Nick the Greek’s Golden State footprint to 62 locations. With more than 75 restaurants in operation and dozens in the pipeline, the brand will approach 100 locations systemwide by the end of 2024.
“We’ve been aware of Nick the Greek for years and watched it explode across the South Bay, Peninsula and beyond, so when Adrian and I were identifying our next business opportunity, it quickly landed on the top of our list,” said Belesis. “Bon Air Greenbrae sits at the heart of the community, and we’re ecstatic to share Nick the Greek’s high-quality and delicious Greek street food with Marin County.”
Established in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing from two generations of restaurant entrepreneurship and countless visits to Greece, the street food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats including baklava and loukoumades. In meeting the high demand for Greek street food, Nick the Greek has carved out a niche in the ultra-competitive fast casual space – a differentiator that has proven to be critical to the brand’s rapid growth.
Celebrating a decade in business in 2024, Nick the Greek has greatly accelerated expansion efforts over the last three years, adding dozens of new locations and increasing store count by nearly 100 percent. Today, guests can find Nick the Greek restaurants throughout seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise.
Nick the Greek’s Greenbrae restaurant is located at 300 Bon Air Center and can be reached by telephone at (415) 419-5995. The restaurant is open daily from 11 a.m. to 10 p.m. For additional information about Nick the Greek, visit NickTheGreek.com.
About Nick the Greek
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts more than 75 locations throughout California, Arizona, Nevada, Texas, Kansas, Missouri and Utah with dozens more in the works across the United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.
About YTG Enterprises, LLC
YTG Enterprises was founded by Anil Yadav, an experienced, multi-brand franchisee. YTG acquired Nick the Greek in late 2022, joining its existing portfolio comprised of Jack in the Box TGI Fridays, Denny’s and popular Texas-based Tex-Mex chain, Taco Cabana.
Media Contact:
Novia Baulisch
Powerhouse+Co.
novia@powerhouseandco.com
