New Optional Calorie Counter Takes Customizing Your Meal to an Entirely Differently Level
Lets Guests Control Calories When Customizing Their Burgers, Pizzas, Sandwiches, Salads and Mac ‘n’ Cheese
Huntington Beach, CA (RestaurantNews.com) When STACKED: Food Well Built opened its first location in 2011, the restaurant concept generated major buzz for letting guests customize their entire meal like never before by choosing from dozens of high-quality and flavorful ingredients, toppings and sauces to build their burgers, sandwiches, salads, pizzas, Mac ‘n’ Cheese, shakes, desserts and cocktails, and more. The magic behind the ingenious ordering system comes from a proprietary tabletop iPad-based ordering system that allows guests to quickly and easily build their meals exactly how they want. The technology also benefits guests with dietary preferences, who want to build meals that fit their lifestyles and diets, such as vegan, vegetarian and gluten-free.
Today, STACKED introduces another industry innovation: the ability to view calorie counts for each ingredient, giving guests the freedom to choose just how indulgent or healthy they want their meal to be. The new calorie counter displays exact calorie counts – not ranges that are typically found on traditional paper or digital menus. As guests add ingredients to their entrée, counts will rise, and if they remove an ingredient, the count will decrease. However, while some guests appreciate the opportunity to count their calories, some don’t. That’s why the calorie counter is optional at the discretion of the guest.
“In essence, we’ve turned the kitchen at STACKED into one that you would have in your own home, with just the right ingredients to make the meals you want most, except ours is filled with hundreds of high-quality, flavorful ingredients that can create literally millions of different menu items,” said Paul Motenko, Co-founder, STACKED Restaurants LLC. “Now, we’re redefining the dining experience again, by giving our guests the ability to build their meals based on calorie counts if they choose. But, no worries – for those who do not want to count calories, you can still indulge in a carefree way by simply not electing to display the calorie counts.”
STACKED was the first restaurant concept to incorporate technology into the entire dining experience that lets guests control when they want to pay, and how much they are paying by displaying the cost of each ingredient as the meal is built, and the timing and delivery of their meal. At STACKED, friendly servers attentively wait on guests from the minute they sit at their table until they close out their tabs right on the iPads.
The new calorie counter option came just in time for the opening of STACKED’s fifth location that opened in Huntington Beach in January. The Huntington Beach restaurant also debuted a STACKable breakfast menu featuring the best of America’s favorite breakfast foods and beverages.
About STACKED: Food Well Built
STACKED: Food Well Built is a full-service restaurant serving premium-quality, inventive and flavorful American favorites, where iPad technology serves as a platform for customization of incredible appetizers, burgers, pizzas, salads, sandwiches, mac ‘n’ cheese, shakes and desserts. Guests become culinary architects, building their meals exactly the way they want choosing from dozens of fresh ingredients and flavorful house-made sauces. Besides facilitating customization, the innovative ordering approach also lets guests control when they order and pay. And, it gives STACKED team members more time to deliver a greater level of hospitality than in a traditional, full-service restaurant. STACKED also offers a full-bar, replete with multiple, flat screen TVs, and stocked with rotating craft beers, premium wine selections, and top shelf liquor for inventive cocktails.
STACKED: Food Well Built was founded in 2011 by the former co-CEO’s of BJ’s Restaurants, Paul Motenko and Jerry Hennessy, who developed that brand into a national chain. STACKED has restaurants in Torrance, Cerritos, Thousand Oaks, San Diego, and Huntington Beach with more locations coming soon. For more information about STACKED or employment opportunities, visit stacked.com, facebook.com/stackedrestaurants, twitter.com/foodwellbuilt, or instagram.com/foodwellbuilt.
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Barbara Caruso
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Barbara@c-squaredpr.com
Erin Peacock
949-939-1872
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