The brand aims to unite India’s diverse flavors under one scalable, chef-free restaurant model, expanding through franchising in 2025.
Washington DC (RestaurantNews.com) Chaatwala, the unique Indian street food franchise, is officially launching its franchise program, bringing the authentic flavors of India’s streets to communities across the United States.
Founded by Jai Jaithirth, Chaatwala unites the diverse culinary traditions of India under one brand, celebrating the dishes that have connected people across regions and generations.
“For franchisees, Chaatwala is not just another restaurant investment,” Jai explained. “It represents all 1.4 billion people of India, brought together by one food that unifies us.”
The franchise opportunity gives entrepreneurs of all types of business backgrounds, regardless of culinary expertise, the chance to invest. According to Jai, Chaatwala’s operations are designed for both simplicity and profitability. Restaurants feature a self-service setup, disposable tableware, and a lean team structure – with just four staff members running a 40– 50 seat location. The vegetarian menu also reduces exposure to the volatility of meat markets, ensuring more predictable margins.
“We’ve solved one of the biggest challenges in Indian dining – standardization. Our signature sauces and training program allow every location to deliver the same authentic flavors, every time. Franchisees don’t need cooking skills or restaurant experience – it’s a true plug-and-play system,” Jai said.
The name Chaatwala reflects the company’s inspiration and roots. In Hindi, chaat literally means “to lick your fingers” – a nod to food so delicious it leaves the diner savoring every bite. More than just a style of food, chaat is considered the culinary bloodline of India, tying together the country’s vast diversity through shared flavors and traditions.
“Indian cuisine hasn’t received the same exposure in America as Chinese or Italian food,” said Jai. “Most people here only know a handful of dishes, when, in reality, India offers an entire world of culinary traditions. Chaat is the common denominator – everyone in India, no matter where they come from, identifies with it. With Chaatwala, we want to introduce the American public to this culture and start by bringing authentic street food to diverse regions.”
Chaatwala’s menu is a culinary map of India, offering regional delicacies that reflect the country’s breadth of flavor. Every recipe is rooted in traditional methods and made fresh, with wholesome, chemical-free ingredients that preserve the true essence of India’s street food culture.
“Our goal was to create a system that is both authentic and easy to operate,” Jai added.
“Chaatwala is fresh, scalable, and profitable, but most importantly, it’s designed to bring people together through food.”
As Chaatwala embarks on its U.S. expansion, the brand invites entrepreneurs and food lovers alike to join its growing franchise network of owners. Visit ChaatwalaFranchise.com to learn more.
About Chaatwala
Chaatwala is an Indian street food franchise that celebrates the diverse culinary traditions of India through authentic, chemical-free, and freshly prepared dishes. With a menu that unites flavors from across the country, Chaatwala embodies India’s vibrant street food scene. The brand is expanding through a streamlined, scalable franchise model designed for simplicity, profitability, and authenticity. More franchising information can be found at ChaatwalaFranchise.com.
Media Contact:
Jaisimha Jaithirth
703-762-6120
jaisimhajaithirth@gmail.com