WAHi Brands unveils its fourth New Mexico shop in the Land of Enchantment
Bernalillo, NM (RestaurantNews.com) Cheba Hut “Toasted” Subs, the counter-culture sandwich shop known for its chill vibes, cottonmouth cures and bold flavors that hit just right, is blazing a trail to open a new shop at 781 U.S. Hwy 550 in Bernalillo.
The new joint fires up on Friday, Nov. 14, at 10 a.m. with live entertainment, a ribbon-cutting, prizes, face painting, photo ops and a chance to win a year’s worth of Cheba Hut. For homies who always seem to be partaking in hunger-inducing activities, free Cheba Hut for an entire year is like hitting the “toasted” sub jackpot. No other crew knows how to throw down a grand opening shin dig quite like the munchie-taming masterminds of Cheba Hut.
Behind the expansion is Issac Montoya, who began his career as a crew member in 2012, moving up to general manager and eventually a sweat equity franchise owner. Today, as CEO of WAHi Brands, the Bernalillo opening marks his company’s sixth Cheba Hut location, with plans to open 30 new Cheba Hut restaurants in the next five years. With several successful ventures under his belt, Montoya puts the “hustle” in “hustler.”
“Cheba Hut will always be my first love,” said Montoya. “Everything about the food and atmosphere just hits different – it’s that perfect blend of culture, flavor and chill homies who actually give a damn. That’s what keeps the vibes high and the people coming back for another hit. For me, that’s the secret sauce — and Cheba Hut’s been rollin’ with that recipe since day one.”
Bernalillo’s new Cheba Hut takes full advantage of its riverside spot with a sprawling patio overlooking the Rio Grande and beautifully baked in views of the Sandia Mountains. The name “Sandia” – Spanish for watermelon – fits the scene perfectly as the mountains glow pink at sunset like they just took a fat rip off the New Mexico sky. With more windows than the average Cheba Hut, the dining area stays lit with natural light, giving homies and travelers a perfect spot to vibe out and let the high-desert magic do its thing.
Inside, things get even more lifted with trippy, vibrant murals from Chebaverse mainstay Finley, taking homies on a five-panel journey through New Mexico’s tall tales and majestic landscapes. Each mural tells a story – from a cosmic Georgia O’Keeffe homage to a terrifying tribute to La Llorona. Finley’s latest masterpiece is a visual buzz that hits just as hard as the flavor combos on the other side of the counter.
Cheba Hut Bernalillo will hire about 60 local homies to run the new store. The leadership crew earned their Master Grower certification at Cheba Hut headquarters in Fort Collins, making them professional munchie-tamers, ready to help the homies escape gravity while keeping the subs toasted to perfection.
For more information on franchising with Cheba Hut, please visit franchise.ChebaHut.com.
About Cheba Hut
Cheba Hut has been escaping the established and getting “toasted” since 1998. Breaking the mold of mundane fast-casual concepts by becoming the first marijuana-themed sandwich “joint,” Cheba Hut is dedicated to providing customers with a delicious, memorable sandwich and munchie options in a chill, eclectic environment where genuine people serve made-to-order food. Cheba Hut’s fun and authentic dining experience includes a full-service bar and highlights its menu because it’s not about getting high; it’s about epic food and legendary service! This year, LOOP AI did a deep dive into customer sentiment, data and delivery satisfaction with brands all over the USA, and based on their data, awarded Cheba Hut as the “Most Loved Delivery Brand” meaning that nothing hits like a Cheba Hut “Toasted” Sub delivered directly to a homie’s door. For more information, check us out on Facebook, Instagram, and TikTok.
Contact:
Jay Brasher
Champion
972-930-9933
jbrasher@championmgt.com
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