Growing Healthy Fast Casual Restaurant Chain Expands Menu Beyond Traditional Mealtime with Lineup of Tantalizing Cold Drinks
Minneapolis, MN (RestaurantNews.com) CRISP & GREEN®, a fast-casual dining destination known for its chef-crafted, health-focused menu, is proudly debuting a line of Signature Iced Beverages, thoughtfully crafted to complement the brand’s clean, flavorful meals. The new collection of cold brews, matcha lattes and chai lattes deepens CRISP & GREEN’s mission to energize guests at every point in their day and reinforces its reputation as an all-day wellness destination. The launch reinforces CRISP & GREEN’s evolution into fueling guests at any point in their daily routine; from morning commutes and post-workout stopovers to afternoon pick-me-ups, CRISP & GREEN remains committed to menu choices that align with multidimensional lifestyles.
“Wellness isn’t limited to what’s on your plate, it’s a mindset that carries into every part of your day, and our new iced coffee and tea beverages give guests even more ways to fuel their routines with purpose,” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. “As daylight hours fade and routines shift, our new iced beverage lineup helps guests overcome ‘fall back fatigue’ with clean, energizing options that fit seamlessly into any part of the day.”
Each beverage is made with simple, high-quality ingredients for a clean and refreshing experience. The beverages are iced by design, reflecting macro trends and increasing popularity of caffeinated iced beverages that meet guests where they are: on the go, paired with a meal, or during an afternoon recharge. The new lineup includes:
- Vanilla Cold Brew: Smooth, balanced and lightly sweetened, this refreshing classic blends bold cold brew with creamy almond milk, sweet vanilla and a touch of agave nectar for clean energy that feels indulgent yet effortless.
- Salted Maple Cold Brew: A cozy, fall-inspired twist on the classic. Crafted with cold brew, almond milk, pure maple syrup and a pinch of salt, it’s a smooth and subtly sweet sip that perfectly balances richness and refreshment.
- Cold Brew: Pure, simple and satisfying. This classic delivers bold flavor and natural energy – no extras needed.
- Iced Matcha Latte: Earthy, vibrant matcha meets smooth almond milk and light agave sweetness for a clean, antioxidant-rich blend.
- Iced Ube Matcha Latte: A colorful, flavor-forward upgrade to the traditional matcha latte. Featuring the nutty sweetness of ube blended with matcha tea, almond milk and agave, it’s equal parts comforting and uplifting.
- Iced Chai Latte: A refreshing take on a timeless favorite. Fragrant masala chai tea pairs with creamy almond milk for a smooth, spiced sip that’s invigorating and soothing.
The launch is being supported by “& A Coffee,” a campaign theme that celebrates how seamlessly the beverages fit into everyday rituals from “Pilates class & a Matcha” to “Desk lunch & a Chai.” Each drink is a refreshing, functional pairing to the brand’s chef-driven menu and reaffirms the longstanding CRISP & GREEN commitment to nourishing every part of the guest experience. CRISP & GREEN’s Signature Iced Beverages lineup is available now at all locations nationwide.
For more information on the brand, visit CrispAndGreen.com and follow @crispandgreen on Instagram and Facebook.
About CRISP & GREEN®
CRISP & GREEN® is a fast-casual dining destination offering chef-crafted healthy menu options including salads, grain bowls, smoothies, wraps, acai bowls and more. Founded in 2016, the lifestyle brand is dedicated to supporting guests’ wellness journeys and providing the ingredients for the next era of wellness. With almost 50 locations across the U.S., CRISP & GREEN is rapidly expanding, driven by its “Live Crisp” ethos – serving up hospitality, community, and seasonally-minded healthy dishes in equal measure. For more information, visit CrispAndGreen.com.
Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com
949-261-2216