Fast-growing hot chicken brand celebrated sixth Nevada location with free food, exotic car meet, $1,000 spice challenge and Lamborghini experience giveaway on Aug. 16
Las Vegas, NV (RestaurantNews.com) Houston TX Hot Chicken, the fast-growing restaurant brand known for its flavorful hot chicken and bold spice levels, turned up the heat in Las Vegas with the opening of its newest location at 4575 Blue Diamond Road.
To celebrate the grand opening on Saturday, Aug. 16, Houston TX Hot Chicken hosted a high-energy event from 6 to 9 p.m., featuring complimentary food and beverages for the first 250 guests in line, an exotic car meet and the brand’s signature “Houston We Have a Problem” spice challenge – a waiver-required contest with a $1,000 prize on the line. One lucky guest also won a four-hour Lamborghini rental from Supercar Experience through an on-site raffle.
Known for its commitment to quality, Houston TX Hot Chicken serves fresh, never frozen chicken that is organic, cage-free, halal, antibiotic-free and hormone-free. Guests can choose their heat level from a scale that ranges from No Spice to the fiery Houston We Have a Problem, offering something for every palate.
“Las Vegas is home for us – it’s where the brand was born and where our fan base has grown fastest,” said Mario Drezo, vice president of marketing. “We’ve seen an incredible response to our food across Nevada, and this new location is another big step in our mission to bring even more bold flavor, high-quality ingredients and next-level service to the community that helped put us on the map.”
The new restaurant is open from 10:30 a.m. to midnight Sunday through Wednesday and 10:30 a.m. to 1 a.m. Thursday through Saturday. The drive-thru remains open daily until 2 a.m.
Menu highlights include the Cheesy Hot Chicken Sandwich, Texas Caesar Salad, Tenders with Slaw and Fusion Fries, among other fan favorites. Every dish is made to order with fresh, all-natural ingredients and served in a lively, fast-casual environment.
The opening marked the company’s sixth location in Nevada and a key milestone in its national expansion. To learn more about Houston TX Hot Chicken, visit HHC.ooo. For franchise-specific details and information on future franchising opportunities, visit HHC.ooo/franchise#Consultation-Section.
Waiver required for participation in the HWHAP Spice Challenge.
About Houston TX Hot Chicken
Houston TX Hot Chicken (HHC) prides itself on serving all-natural and never frozen chicken to its guests. With a menu that features hot chicken in the form of sandwiches, tenders and more, HHC offers high quality food alongside an exciting and elevated service standard. In recent years, the restaurant group has experienced rapid growth with both corporate and franchise locations opening nationwide in Arizona, California, Nevada, Washington, Texas, Utah and Idaho – with plans to continue opening new locations across the country.
About Savory Fund
Savory Fund is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 15 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. The Savory Fund is currently invested in 11 brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Houston TX Hot Chicken, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, South Block, Bonrue Bakery and Hawkers Asian Street Food. For more information, visit SavoryFund.com.
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