Popeyes Serves Up Real Seafood with Real Louisiana Inspired Flavor

Butterfly Shrimp Tackle Box Offered for a Limited Time this Lenten Season

Popeyes Serves Up Real Seafood with Real Louisiana Inspired Flavor
Popeyes Butterfly Shrimp Tackle Box Offered for a Limited Time this Lenten Season

Atlanta, GA  (RestaurantNews.com)  Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), celebrates this Lenten season with the return of its Louisiana-inspired fan favorite Butterfly Shrimp, available for a limited time only February 20 through March 25.

Popeyes Butterfly Shrimp is slow-marinated in a unique blend of Louisiana seasonings, battered and fried up crispy like no other QSR seafood offering. Served in Popeyes original Seafood Tackle Box, Popeyes Butterfly Shrimp features eight shrimp over a bed of Cajun Fries with a freshly-baked buttermilk biscuit for only $4.99.

“In a real Louisiana kitchen, you would be served a variety of seafood far beyond the typical fish sandwich,” said Chief Global Brand Officer Dick Lynch. “At Popeyes you can find real, quality seafood with real Louisiana-inspired flavor unlike any other QSR brand. The Butterfly Shrimp Tackle Box is a complete and satisfying meal that swims against the tide and it is back for a limited time only.”

And, when guests purchase the Butterfly Shrimp Tackle Box or any combo with a 32oz or 44oz beverage, they will receive the Fanta® Peel-and-Win cup with a promotional game piece. Prizes include one grand prize VIP trip to New Orleans in celebration of Popeyes 40th Anniversary, a home theater systems, FREE Popeyes for a year and Popeyes-branded T-shirts. Instant Win pieces include a free regular beverage, Loaded Chicken Wrap, Signature Side item, Pie, a Buttermilk Biscuit or a free gallon of your favorite non-carbonated beverage. The Fanta® Peel-and-Win promotion will run through May 13.

Visit www.Popeyes.com to search for a restaurant near you to take advantage of this incredible limited time offer. For Fanta® Peel-and-Win official rules, see participating Popeyes® restaurants.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of December 25, 2011, Popeyes had 2,034 operating restaurants in the United States, Guam, Puerto Rico, the Cayman Islands and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.