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Cult-favorite New York slice joint marks prequel release with a pie made for the invasion, an in-game emblem earned only at the counter, a limited-edition Prototype Lancer pizza cutter and full game digital copies up for grabs
New York, NY (RestaurantNews.com) Prince St. Pizza, the New York City-born pizzeria known for its Sicilian-style square pies and signature pepperoni-loaded slices, is joining forces with XBOX and Gears of War for the Emergence Pie, a limited-time collaboration hitting menus systemwide Sept. 28 and staying through Nov. 1, a month built around Gears of War: E-Day, the origin story set to define generations of gaming, arriving Oct. 6.
E-Day goes back to the beginning. Fourteen years before the 2006 original, Marcus Fenix and Dominic Santiago watched the Locust Horde erupt from below and take the surface of their planet apart in three days.
Built for the day everything changed, the Emergence Pie stacks spicy vodka sauce and fresh mozzarella beneath a heavy layer of ground pepperoni and sausage, then closes with the new Carbone Fine Food Aglio e Peperoncino Italian Chili Crisp. Every order travels inside custom packaging modeled on the ruins of Kalona, the fictional city at the center of the story.
“Gears fans and pizza lovers have been the same crowd for a long time,” said Lawrence Longo, CEO of Prince St. Pizza. “Working with XBOX gave us a way to build for that overlap instead of putting two names on a box and calling it a day. The pie, the emblem, the cutter, all of it started with what the fans would actually want.”
A physical card comes with each slice and full-size order, and the code on it unlocks an in-game pizza emblem. Marcus and Dom went into that first fight with nothing but each other, and now a crest earned at a pizza counter can join them on the battlefield. Additionally, rewards members who order the full-size version between Sept. 28 and Oct. 5 will be entered to win one of 100 digital copies of the game*, delivered as download codes.
The lineup also extends to a limited-edition pizza cutter modeled after the Prototype Lancer, the chainsaw-mounted rifle an entire era of players use to carve through monsters clawing up from underground. Now, that legendary design takes shape as a tool for tackling a much more delicious target. The limited-edition pizza cutter is available online at shop.PrinceStreetPizza.com.
Ahead of the E-Day release, XBOX and Gears of War will take over Hollywood and Vine on Sept. 29 with a set pulled straight from the world of Sera, featuring a life-size display playing game footage and giving attendees an early opportunity to get hands-on with a limited edition controller. Prince St. Pizza will also be serving slices on site.
“Fans have been waiting almost 20 years to experience Emergence Day and we are excited to partner with Prince St Pizza to celebrate this moment,” said Nicole Fawcette, Studio Brand Director. “Gears of War is best experienced together, so bringing our fans an opportunity to share some slices and crush grubs together was a perfect fit.”
Pizza lovers and gamers alike have a new reason to gear up and show up (hungry). For more information, visit PrinceStreetPizza.com.
*Must be ordered through first-party delivery at OrderPSP.com to be entered to win a copy of Gears of War: E-Day. Available for pick-up or delivery.
About Prince St. Pizza
Founded in 2012 in New York City’s Nolita neighborhood, Prince St. Pizza has become a cult-favorite for its Sicilian “SoHo” Squares and original Neapolitan-style pizzas. Rooted in the Morano family’s generations-old recipes and the philosophy that “if you can put it on pasta, you can put it on pizza,” the brand is known for handcrafted sauces made daily, fresh ingredients and dough perfected through a New York-style water filtration process – all delivering the signature slice shop experience that has expanded from New York to, California, Toronto and beyond, with 20 locations across the U.S. and Canada. For more information, visit PrinceStreetPizza.com or follow along on Instagram and Facebook.
About Gears of War
With more than 40 million copies sold, Gears of War is one of gaming’s richest and most acclaimed sagas, developed by The Coalition, a first-party flagship studio for Xbox Game Studios. Now marking its 20th anniversary, the series has been critically acclaimed for redefining the third-person and co-operative shooter genre, and has one of gaming’s most passionate fanbases. The next chapter, Gears of War: E-Day, releases October 6, 2026, taking players back to the brutal origins of the Locust War and the beginning of the brotherhood between Marcus Fenix and Dominic Santiago.
Contact:
Paul Donahie
Champion
908-239-8679
pdonahie@championmgt.com