Reese’s Peanut Butter Cup Pie debuts as January Blizzard® of the Month
Minneapolis, MN (RestaurantNews.com) Reese’s Peanut Butter Cups in a pie, with soft serve? That’s the combination that kicks off the New Year for the Dairy Queen® system with the debut of the Reese’s Peanut Butter Cup Pie Blizzard® Treat as the featured Blizzard of the Month for January.
A mouthwatering combination of Reese’s Peanut Butter Cup pieces and graham pie crust base mixed with creamy DQ® vanilla soft serve, the Reese’s Peanut Butter Cup Pie Blizzard Treat is available at all participating Dairy Queen and DQ Grill & Chill® restaurants nationwide in January.
Reese’s Peanut Butter Cup Pie Blizzard Treats are available in four sizes, including the popular Mini, and also can be served in a waffle cone.
“We continue to create new and unique flavors that set us apart each time a Blizzard Treat is turned upside-down and served with a smile,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “We have an exciting 2014 planned and look forward to sharing big news with our fans throughout the year.”
Many Blizzard Treat flavors, including Reese’s Peanut Butter Cup Pie, can easily be made into DQ Cakes which are perfect for holidays, birthdays, anniversaries and more.
The Dairy Queen system began blending simple combinations of chocolates, nuts, cookies, candies and fruits with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as S’mores, Chocolate Candy Shop and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 7.5 million friends, and become a friend at facebook.com/dairyqueen.
About ADQ
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 21 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
Contact:
Pierson Grant Public Relations
Lauren Simo, ext. 238
Jenna Leon, ext. 242
954-776-1999