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Ecolab Executive and Longtime Hospitality Advocate Brings Nearly Four Decades of Industry Experience to California Restaurant Foundation Leadership
Sacramento, CA (RestaurantNews.com) The California Restaurant Foundation (CRF), a nonprofit that invests in and empowers California’s restaurant community and workforce, has named Salvador Falcon as its new Chair of the Board of Directors. A longtime hospitality advocate and Ecolab Inc. executive, Falcon brings nearly four decades of experience supporting businesses across the food service and hospitality industries, along with a longstanding commitment to workforce development and education.
“I’m honored to be appointed as Chair of the California Restaurant Foundation Board and support an organization that is deeply committed to the people who make California’s restaurant industry so special,” said Salvador Falcon, Vice President, Industry Relations at Ecolab. “CRF’s work in education, workforce development, scholarships and relief grants creates meaningful opportunities for restaurant workers and future hospitality leaders. I look forward to bringing my experience and industry relationships to help advance CRF’s mission and strengthen the restaurant community across California.”
Falcon currently serves as Vice President, Industry Relations at Ecolab Inc., a global sustainability leader providing water, hygiene and infection prevention solutions and services. During his 37 years with Ecolab, Falcon has developed extensive expertise across sales, corporate account management and global customer relations, supporting businesses throughout the food service and hospitality industries. In his current role, he builds strategic relationships with industry associations and businesses to help customers access solutions and resources that support their business goals.
In addition to his work with Ecolab, Falcon has served for more than a decade on the Advisory Board of The Collins College of Hospitality Management at Cal Poly Pomona, where he is passionate about helping students find successful career paths in the hospitality industry.
“Sal’s deep understanding of the hospitality industry and his commitment to developing the next generation of industry leaders make him an incredible Chair to lead the California Restaurant Foundation Board,” said Alycia Harshfield, President of the California Restaurant Foundation. “His nearly four decades of experience, strong industry relationships and passion for education align closely with CRF’s mission. We’re grateful for his continued dedication to strengthening California’s restaurant community and creating opportunities for the people who power it.”
Falcon resides in Corona, California, with his wife and their four children and one grandson. Outside of his professional and philanthropic commitments, he enjoys spending time with his family, supporting the Los Angeles Rams, soccer, movies and vacations.
For more information about the California Restaurant Foundation and its initiatives, please visit CalRestFoundation.org.
About the California Restaurant Foundation (CRF)
Restaurants Care® is a program of the California Restaurant Foundation, a non-profit that empowers and invests in California’s restaurant workforce. Founded in 1981, CRF supports the restaurant community through relief grants for restaurant workers facing a hardship, job and life skills training for 14,500 high school students each year, and scholarships. California is home to more than 90,000 eating and drinking places that ring up more than $72 billion in sales and employ more than 1.6 million workers, making restaurants an indisputable driving force in the state’s economy. For more information visit CalRestFoundation.org.
Media Contact:
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com


