Special Offer Designed to Help Fans Beat the Heat
Minneapolis, MN (RestaurantNews.com) Continuing with a focus on value, the Dairy Queen® system today announced a $1.49 special offer for fans to enjoy a variety of fruit-blended beverages including delicious Orange Julius® Premium Fruit Smoothies, Light Smoothies and the Julius® Originals. The offer is valid for any 12-ounce Orange Julius beverage and runs through August 25 at participating DQ® locations.
“Orange Julius beverages are not only a terrific way for our fans to cool off this summer, they also are perfect as an on-the-go snack or paired with any of our irresistible meals,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “At $1.49, the 12-ounce size is a real value for such a premium product.”
Orange JuliusPremium Fruit Smoothies, Light Smoothies and Julius Originals are now available in more than 4,000 Dairy Queen locations in the U.S. and Canada. Flavors include Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry-Pom, OrangeBerry and Piña Colada, and protein or banana boosts can be added. The Orange Julius Premium Fruit Smoothies are blended fresh to order with real fruit and low-fat yogurt. The Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt-free.
The $1.49 Orange Julius promotion is supported by national advertising.
International Dairy Queen, Inc. (IDQ) acquired the Orange Julius concept, famous for its frothy fruit-blended Julius Original, in 1987, but the highly popular brand has been around for more than 85 years. The original began with Julius Freed, who operated an orange juice stand in Los Angeles. His friend Bill Hamlin liked oranges, but they upset his stomach, so Bill decided to blend his orange juice with a few choice ingredients that made it less acidic. Bill introduced the drink to Julius who then began selling the frothy, delicious beverage to customers. Soon fans were shouting, “Give me an orange, Julius!” Sales escalated and the name of an original was born.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page which has more than 6.2 million friends and become a friend at facebook.com/dairyqueen. For more information about the Orange Julius system, visit orangejulius.com. Visit facebook.com/OrangeJulius or follow the Orange Julius system on Twitter at twitter.com/luvorangejulius.
About ADQ
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.