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Former executive of Cinnabon, Carvel, Orange Leaf, and Walk-On’s shares insights from more than two decades of industry experience in Built for Franchising: The Advantage is FranShip®.
San Francisco, CA (RestaurantNews.com) Accomplished franchising leader, keynote speaker, and author Kendall Ware announces the November 17 release of his new book, Built for Franchising: The Advantage is FranShip®, published by Entrepreneur Books. Drawing on more than two decades of experience, Ware challenges conventional thinking about franchise growth and explores what separates brands that simply expand from those built to thrive.
At a time when franchise brands face increasing pressure to accelerate development, improve profitability, and deliver consistent guest experiences, Built for Franchising offers a different perspective: sustainable growth begins with the strength of the business, the people behind it, and the relationships that hold the system together.
The book examines the fundamental disciplines that drive long-term performance, offering practical insights for franchisors, franchisees, restaurant operators, and business leaders navigating the complexities of growth.
“Franchising is one of the most powerful business models in the world, but growth alone doesn’t define success,” said Ware. “The strongest brands understand that every new location represents a relationship, an investment, and a responsibility. When we focus on helping franchisees succeed, we create a foundation for everyone to win.”
A New Perspective on Franchise Growth
At the center of the book is Ware’s proprietary FranShip Framework®, built around five interconnected disciplines:
- Culturally Aligned People: Creating teams and cultures that support performance and accountability.
- Operational Excellence: Building consistent systems that deliver exceptional guest experiences.
- Financial Optimization: Strengthening unit economics and long-term profitability.
- Community Marketing: Connecting with local communities to drive loyalty and repeat visits.
- Brand Amplification: Leveraging the collective strength of the system to build lasting brand value.
Beyond these fundamentals, Ware examines the relationships between franchisors and franchisees, the importance of effective communication, and the leadership decisions that determine whether growth creates lasting value.
Rather than presenting franchising simply as a vehicle for expansion, the book positions it as a shared commitment to building successful businesses.
Backed by Some of Franchising’s Most Respected Voices
Built for Franchising features a foreword by Don Yaeger, 13-time New York Times bestselling author, and endorsements from influential leaders across the franchise industry.
Among those endorsing the book are Greg Flynn of Flynn Group, one of the world’s largest franchise operators; Matthew Haller, President and CEO of the International Franchise Association; Darin Harris of The Goddard School; Chris Dawson of 7 Brew; and Gregg Majewski of Craveworthy Brands.
Their support reflects the book’s relevance across a broad spectrum of franchising, from emerging concepts and multi-unit operations to established national brands.
Bringing the FranShip® Philosophy to Life
The principles explored in Built for Franchising also serve as the foundation for FranShip Brands, the company Ware founded to help emerging and established brands launch, grow, and strengthen their franchise systems.
Through franchise development, operational support, and growth strategy, FranShip Brands applies the same philosophy that drives the book: successful franchising requires alignment between the brand’s ambitions and the success of the people investing in it.
“The future of franchising belongs to brands that recognize their greatest competitive advantage isn’t simply what they sell or how many locations they open,” said Ware. “It’s the strength of the relationships, systems, and people behind the brand. That’s the advantage of FranShip.”
Available November 17, 2026
Built for Franchising: The Advantage is FranShip® is published by Entrepreneur Books and available for pre-order through Amazon, Barnes & Noble, Target, and Walmart.
Learn more about the book and where to purchase it at BuiltForFranchising.com.
About Kendall Ware
Kendall Ware is an accomplished franchising leader, keynote speaker, author, and founder of FranShip Brands. With more than two decades of experience and seven C-suite executive roles, he has helped lead some of America’s most recognized restaurant and franchise brands. His work focuses on strengthening franchise relationships, operational performance, and sustainable growth. He is the author of Built for Franchising: The Advantage is FranShip®, published by Entrepreneur Books.
Media Contact:
Kendall Ware
Founder & CEO, FranShip Brands
info@franshipbrands.com
BuiltForFranchising.com