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Fast-Growing Greek Chain Continues Its Expansion Across the Golden State
San Jose, CA (RestaurantNews.com) Nick the Greek, a national chain serving authentic Greek street food, is now open in Turlock, California. The newest restaurant is owned and operated by experienced franchisee Jerry Ajlouny along with Zaid Smair. Following the successful opening in Modesto last year, the Turlock restaurant marks the brand’s fourth location in Stanislaus County and ninth in Central Valley, further expanding Nick the Greek’s Golden State footprint. For more than a decade, Nick the Greek has proved that “The Best Things in Life are Greek” through a diverse and enticing menu of tasty pitas, bowls, salads, desserts and more – now available to locals and visitors in Turlock at the brand’s newest Nick the Greek location.
“We’re excited to bring Nick the Greek to Turlock and offer local diners the fresh, flavorful food and welcoming experience that have made the brand such a strong fit in the markets where we operate,” said Ajlouny. “Having already opened and operated multiple Nick the Greek locations, I’ve seen firsthand the quality of the food, the strength of the brand and what makes it so popular with guests, and we’re looking forward to building on that foundation to create a location that feels like a part of the Turlock community.”
Established in 2014 by cousins Big Nick, Little Nick and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing on multigenerational restaurant entrepreneurship and countless visits to Greece, the street-food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats, including baklava and Greek donuts. In meeting the high demand for Greek street food, Nick the Greek has carved out a sizeable and attractive niche in the ultra-competitive fast casual space – a marketplace differentiator that continues to underpin the brand’s rapid growth.
Since 2023, Nick the Greek has nearly doubled its store count and continues to accelerate expansion efforts throughout the nation. Today, guests can find Nick the Greek restaurants in eight states, including Arizona, California, Kansas, Missouri, Nevada, Tennessee, Texas and Utah. By thoughtfully establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. To view the full menu and nutritional information, and to find your nearest Nick the Greek location, go to NickTheGreek.com.
Nick the Greek’s new Turlock restaurant is located at 2870 W. Monte Vista Ave and can be reached by telephone at (281) 723-4053. The restaurant is open daily from 10:30 a.m. to 11 p.m. For additional information about Nick the Greek, visit NickTheGreek.com.
About Nick the Greek
Founded in 2014 by three cousins, Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts more than 100 locations throughout California, Nevada, Arizona, Texas, Kansas, Missouri, Utah and Tennessee, with dozens more in the works across the United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.
About YTG Enterprises, LLC
YTG Enterprises was founded by Anil Yadav, an experienced, multi-brand franchisee. YTG acquired Nick the Greek in late 2022, joining its existing portfolio comprised of Jack in the Box, TGI Fridays, Denny’s and popular Texas-based Mexican chain, Taco Cabana.
Media Contact:
Novia Baulisch
Powerhouse+Co.
novia@powerhouseandco.com
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