Beloved Crêperie & Café sets dazzling grand opening celebration for Sept. 19
Cary, NC (RestaurantNews.com) A taste of Paris is now a short drive from downtown Cary. Sweet Paris Crêperie & Café has opened its first North Carolina location at 1 Fenton Main St., Suite 190, bringing sweet and savory crêpes, French-inspired interiors and an all-day breakfast menu to the Triangle while also providing an everyday Parisian escape.
The crêperie marked the milestone with a ribbon-cutting alongside the Cary Chamber of Commerce on Tuesday, Sept. 8, which will be followed by a grand opening celebration Saturday, Sept. 19, from 10 a.m. to 2 p.m.
Festivities are open to the public and will feature live caricature artists sketching guests, a balloon installation for photo moments throughout the café and a giveaway of five Longchamp Le Pliage handbags. Guests can enter the giveaway by downloading the Sweet Paris app, scanning a QR code on site and joining the Sweet Passport loyalty program, where members collect “Whisks” toward rewards, receive exclusive offers and enjoy a specialty birthday treat. Entries will be collected during the grand opening party, from 10 a.m. to 2 p.m.
“Bringing Sweet Paris to Fenton is such a natural homecoming and a place where the brand has always belonged,” said Allison Chavez, CEO and co-founder of Sweet Paris. “The community’s vibrant mix of families, entrepreneurs and students aligns perfectly with the welcoming atmosphere Sweet Paris is known for. We’re thrilled that the Virentes Group is introducing Sweet Paris to another exciting market.”
Founded in Houston more than a decade ago with a single mission – to “Revive the Art of Eating Crepes” – Sweet Paris has since grown into a national favorite for guests looking to slow down and enjoy a delicious meal. Its arrival in Fenton gives the Raleigh-Durham community a chance to unwind and enjoy a slice of Paris in the Tar Heel State.
“Opening our first North Carolina location has been a long time coming, and the welcome we’ve received from Cary has been everything we hoped for,” said James D’Aquila, franchisee and CEO of Virentes Hospitality. “The grand opening celebration is our chance to say thank you properly, and we’d love for the whole community to come celebrate with us.”
On the Sweet Paris menu, crêpes are the main event. Sweet classics include Nutella®, Apple Cinnamon Crème Brûlée and Dubai Chocolate, while savory builds range from Chicken Carbonara to Philly Cheesesteak and Truffled Caprese. Guests will also find breakfast plates, croffles, waffles, fresh bowls, salads and paninis, along with handcrafted lattes, premium matcha sips like the Iced Lavender Dreams Matcha, and breakfast staples including mimosas and the signature Spritz à Paris.
Sweet Paris Fenton opens at 8 a.m. daily – among the earliest in the Triangle – and serves its full breakfast menu from open until close, 8 a.m. to 9 p.m.
For more information, visit SweetParis.com.
About Sweet Paris
Sweet Paris Crêperie & Café offers a taste of Paris at every turn, where signature crêpes and beautifully crafted spaces whisk guests away to celebrate the city’s timeless charm. After tasting versions of “la crêpe” around the world, the founders introduced the Sweet Paris experience to Houston more than a decade ago – and have been spreading their love for elevated, beautifully adorned crêpes ever since. Designed to usher guests away from the daily hustle, each crêperie blends chic patios, airy interiors and lively energy with a menu that spans sweet and savory crêpes, waffles, fresh bowls, salads, paninis, handcrafted lattes, premium matcha sips and more. Through its Eat Here, Feed There™ program and local partnerships, Sweet Paris also gives back to the communities it serves – one crêpe at a time. To learn more or download the Sweet Paris app, visit SweetParis.com.
About Virentes Hospitality
Virentes Hospitality is an owner and operator of differentiated restaurant concepts that span multiple geographies across the Southeast. Virentes is passionate about enriching the lives of its team members and the communities it serves. With highly craveable culinary offerings and a focus on exceptional guest experiences, Virentes strives to set the platinum standard for hospitality, creating warm and inviting atmospheres that celebrate connection, community and the joy of sharing a meal.
Virentes’ geographic footprint currently focuses on Central and Northern Florida, including Tampa Bay, Southeast Coast, Orlando and Jacksonville, Greater Nashville, as well as Huntsville, AL, and the Raleigh-Durham Research Triangle in North Carolina. Virentes Hospitality is a portfolio asset of Virentes Partners Group.
About Virentes Partners Group
Virentes Partners Group is a private investment, operations and management platform that seeks to partner with the world’s leading consumer and business brands. Founded in 2022, the group deploys flexible capital in sectors where it has deep institutional knowledge and operating capability to support the operational and growth needs of founder-led and high-growth partner companies. Its portfolio includes Sweet Paris, Shipley Do-Nuts and Saigon Hustle units, with units across Central and North Florida – including Tampa Bay, the Southeast Coast, Orlando and Jacksonville – and in Greater Nashville, Huntsville, AL, and North Carolina’s Raleigh-Durham Research Triangle.
Contact:
Maddie Stout
Champion
972-336-1888
mstout@championmgt.com