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The 2026 menu refresh introduces new food items, cocktails and the brand’s first zero-proof drink lineup
Winston-Salem, NC (RestaurantNews.com) East Coast Wings + Grill (“ECW+G”) unveiled its new menu with a refreshed lineup and updated design built around the idea that has always defined the brand: bold flavor, ordered your way. Beginning today, guests can add one of the brand’s signature flavors to any entrée at no additional charge, alongside a slate of new food items, cocktails and its first zero-proof drink section.
The complimentary add-on anchors the menu’s “Find Your Flavor” theme, an invitation for guests to customize their meal and make it their own. A chosen flavor can go on any entrée and additional flavors are available for 99 cents each. Wings continue to follow their made-to-order process across more than 50 flavors and seven heat levels.
“Flavor is at the heart of everything we do, and this new menu gives guests even more ways to customize their experience,” said Ashley Mitchell, VP of Marketing at ECW+G. “Now every entrée comes with the freedom to add one of our flavors at no extra charge, so whether someone sticks with a favorite or tries something new, they can find their flavor.”
The new menu introduces several new food dishes:
Chicken Avocado Sandwich – grilled chicken with bacon, avocado, mozzarella and parmesan cheese and garlic aioli on Texas Toast
Chicken Caesar Wrap – grilled chicken, parmesan cheese, Pub Bites, lettuce and Caesar dressing rolled in a flour tortilla
Veggie Wrap – sautéed peppers and onions, lettuce, cucumbers, tomatoes and cheddar cheese with Lava Ranch and chipotle in a flour tortilla
Hot Honey Chicken Tacos – grilled chicken in Hot Honey sauce with shredded lettuce, cheddar cheese, pico de gallo and chipotle aioli
Chipotle Beef Tacos – ground beef tossed in chipotle sauce with shredded lettuce, cheddar cheese, pico de gallo and chipotle aioli
Southwest Egg Rolls – egg rolls filled with chicken, corn, black beans and peppers, served with hot honey for dipping
Three new flavors also join the lineup: Old Bay, Spicy Peach and Carolina Ranch, the guest-created flavor that won the brand’s Fan Flavor Showdown earlier this summer.
“When we started East Coast Wings + Grill, the idea was simple: give guests bold flavor and the freedom to order it their way,” said Sam Ballas, CEO and founder of ECW+G. “This new menu is the clearest expression of that vision. It stays true to what we have always been about while giving our guests new reasons to come back and discover something new every visit.”
Behind the bar, ECW+G is adding new cocktails and its first zero-proof section for guests who want a refreshing beverage without the alcohol:
- Zero-proof lineup – Cool As A Cucumber, Starfruit Sunrise and Berry Good
- Blood Orange Martini – vodka, pineapple juice, blood orange syrup and grenadine
- Mai Oh My! – light rum, dark rum, Grand Marnier, pineapple purée, almond syrup and pineapple juice
The new menu is available at East Coast Wings + Grill locations beginning today.
To explore the full menu or find a location, visit EastCoastWings.com or download the ECW+G app from the Apple App Store or Google Play.
About East Coast Wings + Grill
East Coast Wings + Grill (ECW+G) is a full-service, family-dining franchise known for its Buffalo wings, featuring 50+ flavors and seven heat levels, along with a thoughtfully crafted menu designed to appeal to every guest. With locations throughout North Carolina, South Carolina, Tennessee, Virginia, Pennsylvania and in development in Florida, the brand has earned consistent recognition for franchisee satisfaction, innovation, culture, system performance and profitability from Franchise Business Review, Franchise Dictionary Magazine and several other notable publications. East Coast Wings + Grill is a member of the International Franchise Association, with CEO and Founder, Sam Ballas, currently serving as the chair of the association. For more information about East Coast Wings + Grill or its franchise opportunities, visit EastCoastWingsFranchise.com.
*Prices vary based on location.
Media Contact:
Paige Stark
Fishman PR
pstark@fishmanpr.com
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