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Iconic slider chain doubles down on affordable family dining with collectible toys and one of the best kids meal values in fast food
Atlanta, GA (RestaurantNews.com) Krystal is introducing new Kids Meals featuring collectible toys from Hasbro, a leading games, IP and toy company, alongside a limited-time 99-cent Kids Meal offer on Sundays in participating markets as families settle back into school-year routines. Together, the offerings make Krystal one of the most affordable family dining options among quick-service restaurants.
The new Kids Meals feature collectible toys from two of Hasbro’s popular franchises, My Little Pony and Tonka. The toys give kids something fun to collect while tapping into nostalgia for many parents.
“Families are making real trade-offs right now, and they’re paying attention to where their money goes,” said Kaitlin Kees, Senior Director of Marketing at Krystal. “A Kids Meal with a toy children recognize, at a price parents can feel good about, is exactly the kind of value families are looking for this time of year.”
Each Kids Meal includes a choice of entrée – a Krystal Slider, Cheese Krystal, Classic Pup, Corn Pup or four-piece all-white-meat Chicken Nuggets – along with small fries or tots, a drink (milk, lemonade or bottled water), an activity sheet, crayons, a Hasbro-branded cup and a collectible toy.
For guests new to the brand, the signature Krystal slider features a thin, square 100% USDA beef patty steamed on a bed of diced onions and served with yellow mustard, dill pickle and a soft steamed bun. It’s been prepared the same way since 1932.
For a limited time in participating markets, Kids Meals will be available for just 99 cents on Sundays, making Krystal one of the few quick-service restaurant brands offering a Kids Meal for less than a dollar.
Available now through Nov. 1, the promotion spans the back-to-school season and continues through the fall. Guests can also join Club Krystal through the Krystal app to order ahead, access delivery, earn rewards and receive additional app-exclusive offers throughout the promotion. To join Club Krystal or find the nearest restaurant, visit Krystal.com.
© 2026 Krystal Restaurants LLC. All Rights Reserved.
Kids Meals for 99¢ are available for a limited time at participating locations on Sundays only, in-store only and with the purchase of an adult combo meal. Prices and participation may vary.
About Krystal Restaurants LLC
Headquartered in Atlanta, Georgia, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but they’ve never been afraid to innovate. Krystal has expanded to 13 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through unique menu items offered at a great price. In 2025, QSR Magazine ranked Krystal among its Top 50 Contenders list, Technomic placed the brand on its Top 500 list, and USA Today’s 10Best named Krystal a runner-up for “Best Fast Food Breakfast” after placing in the top ten in 2024.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit corporate.Hasbro.com or follow Hasbro on LinkedIn.
Contact:
Betsy DeMik
Champion
972-930-9933
bdemik@championmgt.com
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