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Wagamama, the fast casual noodle chain, has said it believes there is scope for 650 managed sites in the US.
Speaking at M&C Report’s Restaurant Conference yesterday, Steve Hill, its chief executive, said they had refined its restaurants in the States following a huge amount of customer feedback in a bid to achieve its ambitions.
They now feature an expanded colour scheme, seating booths, subdued lighting and TV screens and Hill said that as a result of the changes its site in Prudential, Boston, had seen a 15 per cent increase in sales.
The company has also appointed a US chief operating officer and a head of marketing in an attempt to break into the heavily branded restaurant market.