A Labor-Free Premium Seafood Combining 3-Minute Fry Times with High-Margin Social Media Hype.
Salisbury, MD (RestaurantNews.com) As consumers increasingly seek sauced, shareable comfort foods and discover new menu items through social media, Handy Seafood is helping operators capitalize on the growing popularity of “crab wings” with a high-margin, labor-saving solution.
Across social media and restaurant menus, crab wings have emerged as a growing seafood trend, attracting attention for their shareable format and unique presentation. Handy Seafood’s Panko Breaded Soft Crab Portions provide operators with a convenient, labor-saving solution designed specifically for wing-style applications.
The momentum surrounding crab wings surged further after lifestyle media and prominent food critics spotlighted elevated soft crab wings across popular East Coast dining hotspots, praising the dish as “the best bite” of the season and an ingenious twist on classic seafood.
Handy’s Panko Breaded Soft Crab Portions allow operators to elevate their appetizer menus beyond standard chicken offerings. Shipped frozen and ready to fry, the pre-cut, pre-breaded portions move from freezer to deep fryer in just 3 to 4 minutes – dramatically reducing back-of-house prep labor while guaranteeing strict portion control and consistent quality.
“Consumers love the fun, shareable nature of wings, but they are also seeking out novel, post-worthy dining experiences,” said Doug Santschi, President of Handy Seafood. “Crab wings have quickly become a talked-about seafood trend on social media. Our Panko Breaded Soft Crab Portions give chefs an effortless way to jump on that momentum with a distinctive, high-margin item.”
Designed to hold up against heavy sauces, the light, crispy panko coating pairs seamlessly with favorite wing profiles – including BuIalo, Nashville Hot, Garlic Parmesan, Honey Old Bay® Sweet Chili, and Korean BBQ. Beyond traditional wing baskets, the versatile portions easily integrate into:
- High-Margin Appetizers: Game-day platters, wing-style baskets, and shareable samplers
- Handhelds & Tacos: Soft-shell crab tacos, slider sandwiches, and elevated pub rolls
- Entrées & Bowls: Salad toppers, rice bowl proteins, and limited-time seafood features
“Today’s diners are discovering their next favorite meal on their phones,” added Santschi. “Crab wings deliver everything people love about classic bar food, elevated with premium seafood appeal.”
For more information, product samples, or menu inspiration, visit HandySeafood.com, call 410-912-2000 or email sales@handyseafood.com.
About Handy Seafood
Founded in 1894 and headquartered in Salisbury, Maryland, Handy Seafood is a family-owned seafood company specializing in premium crab products and value-added seafood offerings. The company serves retail and foodservice customers worldwide for over 130 years and is recognized for its commitment to quality, innovation and customer service.
Learn more at HandySeafood.com.
Media Contact:
Maureen Johnson
Director of Marketing
Handy Seafood
mjohnson@handyseafood.com